MAGIC - You Never Get A Second Chance to Make A Good First Impression

Lee A. Iacocca, former Chairman of the Chrysler Corporation said, "No one ever won anything worthwhile without fighting for it: whether it's creating a successful car or achieving a world-class championship. The commitment to be the best makes the difference."

Today we are going to talk about the commitment to be at your best, at all times. The topic is titled, "you never get a second chance to make a good first impression" Let me repeat that, you never get a second chance to make a good first impression. I am going to talk about the "branding" of you and your image from the inside out. After all, it's not what we are that holds us back; it's what we think we're not.

For the last 25 years I made my living cleaning toilets and teaching others there is an "art and science" to restroom sanitation. I did not know how to speak many of their languages so I used my smile, the universal language, to communicate. The smile melts defenses, saves a thousand words and builds a bridge uniting differences. Dr. Lee Burk, the college of medicine, at the University of California, Irvine, conducted a study and found that children laugh or smile 400 times a day, the average adult 15. Ask yourself, do I use my smile 400 times a day or am I the average adult. When did we lose the joy of just being alive? Practice your million dollar smile. It's your first impression.

You have chosen a profession in sales. You are in the business of creating solutions through innovative ideas and programs that help your clients manage scarce resources more profitably. That is no small achievement. Everyone in the business of sales can take a bow for having achieved what others said couldn't be done, congratulations! Please give yourself a robust round of applause.

Success in sales is the great leveler in life. Sales' is no place for a coward. The playing field belongs to the individual who has a written plan worthy of their time and a strategy for deploying their unique gifts and talents more effectively than their competitor. You never get a second chance to make a good first impression. Your first good impression must be sustainable and produce profitable results that last.

As you review this year and plan for next year, here are three behaviors that will transform your first impression and build a lifetime of success.

  1. Keep and value your word in all things, big and small. Do what you say you're going to do, period. That's your ultimate competitive edge!
  2. Use positive self-talk all the time, inside your head and heart, to your neighbor clients and friends. Do not spend your precious energy on words that tear you or others down. The new line is "What's the good word" then find out what is good.
  3. Love what you do and it will show. Have a passion for everything you do. You may have to fake it a while until you realize that your good attitude is contagious and that is an infection worth spreading. Ask yourself do I make business fun?

These ideas are not new but are worth repeating again and again. You are the life blood of this organization and nothing begins until a client sees the investment in you as risk-free and benefit full. Don't leave anything to chance make a good first impression.